Amanté is a lingerie brand from MAS Holdings of Sri Lanka. My concept of 'break up with the wrong bra" was born from the fact that 8 out of 10 women are wearing ill-fitted bras; and don't even know it.  The campaign was aimed at educating the Indian woman on the harmful effects of wearing the wrong bra in a way that was relatable, instead of taking the usual route of objectifying them.
AGENCY : HAPPY MCGARRYBOWEN, INDIA
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