, one of India's leading online fashion portals, was looking to announce the biggest end of season sale India had ever experienced. So, I conceptualized the "End Of Reason Sale" - born from the fact that shopaholics often make ridiculous excuses to justify their shopping. As the discounts and offers were so amazing, customers no longer needed a reason to shop! 

The campaign worked so well that the client decided to make it an on-going property; still running as a nationwide event in 2018. 
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