Flipkart.com is India's leading online megastore. They believe it's the small joys that matter, so they always send a bookmark with all book purchases. Today, Flipkart bookmarks are quite the rage, with a huge fan following eager to collect them all. Working closely with my art partner, I worked on a set of 8 limited edition bookmarks that true-book lovers could relate to and find amusing.
'It's a common misconception that people who wear thick glasses are stodgy and unapproachable. 
So, use the stereotype to your advantage. Cut, string and wear the bookmark to protect your space.'
'Need some quiet reading time in a public place? Cut and dangle from your earlobe to become an instant social pariah!'
'Life around you may have come to a screeching halt because of your new book, but your metabolism will wait for no one. Fold along the dotted lines and give your stomach a voice.
No one likes a grumbler!'

'No time to remember birthdays? Are you blaming your poor, defenseless book? Well, here's a solution!'
'Been reading for two days straight? Do not despair! Cut and string your new one-size-fits-all eye relaxer for instant rejuvenation. Works best under artificial light.'
'You're so engrossed in your new book that birds are nesting in your hair and flies hover around you like lawyers at a crime scene. Hook up your new cut-out tie to look effortlessly trendy and well maintained.'
Slow readers with a tendency for fast hair growth, luck is finally on your side. Cut along the dotted lines, and voila, a handy comb to tame that disheveled mane and raggedy beard.
'Slow readers with a tendency for fast hair growth, luck is finally on your side. Cut along the dotted lines, and voila, a handy comb to tame that disheveled mane and raggedy beard.'
'Now victims of gripping mystery novels need not worry about being fingernail-less. Nail that itch with your new handy scratcher. Cut along the dotted lines and...well..scratch.'
THE BOOKMARKS GOT SOME SERIOUS LOVE ONLINE
AGENCY : HAPPY MCGARRYBOWEN, BANGALORE
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