To refresh its ‘dad’s brand’ image, Indian condom brand ‘KamaSutra’ collaborated with iconic youth brand MTV on a range of quirky condoms called ‘Hardwear’.  The name ‘Hardwear’ allowed me to conceptualize a fun campaign using sexual innuendos and ‘suggestive’ handy-man tools.
HERO VIDEO
POSTERS
RADIO
AGENCY : HAPPY MCGARRYBOWEN, INDIA

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