Flipkart.com started off as an online book store before becoming one of India's leading online mega-stores. Right from their early days, they've sent a free bookmark with all their book purchases.  Over the years, these bookmarks reached cult status and amassed a huge fan following. I had the privilege of working on one set of the these bookmarks. 
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THE BOOKMARKS HAVE A SERIOUS FAN FOLLOWING.
AGENCY : HAPPY MCGARRYBOWEN, INDIA
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