To coincide with the "break up with the wrong bra" campaign, I worked with the Happy design team and the Amante marketing team to create a fit tape. This tape helps women accurately calculate the right bra fit and size for their unique body shape. The tape was distributed in stores and also inserted as a bookmark in leading women's magazines across the country. 
 AWARDED A BRONZE FOR PRODUCT DESIGN AT GOAFEST ABBYS 2013
AGENCY : HAPPY MCGARRYBOWEN, INDIA
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