For their 2017 campaign, Neutrogena wanted to leverage the new technology update in one of their most popular products - Hydro Boost Water Gel. 
Normal moisturizers work on the surface, whereas new Hydro Boost Water Gel empowers skin to hydrate itself from the inside out for long-lasting hydration. 
The campaign consisted of a TVC as well as digital assets that were trans-created for Taiwan. ​​​​​​​
CONTEXTUAL POSTS​​​​​​​
To highlight the product's ability to fight common city aggressors,
we created contextual posts targeting extreme weather conditions.
ADDITIONAL DIGITAL ASSETS
AGENCY : TRIBAL WORLDWIDE SINGAPORE
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