Maraa is an NGO that employs media and art to influence the society's quality of life, health and livelihood. My art partner and I conceptualized this cost effective and eco-friendly annual report that would not only sum up their year but also express everything they stand for.

A single color design was created that could be reproduced using a simple photocopier or even the most basic printer. I condensed their 10 page annual report into a single sheet of paper to reduce wastage and ink. Folded many times over, this report was small and portable, making it the world's cheapest annual report.

The cost of 3000 copies, that would have normally amounted to Rs. 1,05,000 (approx $2100) was brought down to under $200.
AGENCY : HAPPY MCGARRYBOWEN, INDIA
Back to Top